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Chapter 15 - E-tailing in the Year 2010

E-tailers and retailers are set to become real estate agents monitoring, valuing and optimising every square centimetre of Net space, every minute of Net time, and every second consumers spend in the store. The most valuable promotional real estate will be in the consumers’ minds — in the few minutes before they make purchase decisions.

Food for thought in chapter 15…

Two shopping influences will emerge as you embark on each shopping experiences. Brands and retailers will have been competing for inclusion on the virtual shopping list, which predict up to 80% of your purchases. And the 20% remain unspecified, which is subject to your own response to the shopping experience, is the second area of influence brands will target….



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