Welcome to the world's first DualBook™ an online
concept specially designed by MartinLindstrom.com
to ensure that books never go out of date. On this site you can activate any*
book written by Martin Lindstrom or read more about his fascinating books
We are all intimately familiar with our senses - they fully inform the picture of our daily life. When one of them goes missing we realize how important they are. However, the advertising and the communication business dwells, almost exclusively, in a two-dimensional world. Their messages focus on what we see and hear, and tend to neglect the fully five-dimensional picture.
Brand communication has reached a new frontier. In order to successfully conquer future horizons, brands will have to find ways of appealing to the three neglected senses. BRAND sense shows you how.
BRAND sense is based on an exclusive global study of branding and sensory awareness conducted for this book by Millward Brown, the seventh-largest research institute in the world. Under the direction of author Martin Lindstrom, a team of 600 people at Millward Brown conducted qualitative research in 13 countries. This unprecedented research discovered some remarkable findings: when Coke cans replaced the classic bottle, Coca-Cola lost a major competitive tactile advantage or close to 400 million people across the globe listens to the tunes of a Nokia ring 7 hours a year - without even being aware of it.
Secure a FREE BRAND sense MEMBERSHIP TODAY!
Why purchase BRAND sense?
Follow the recommendation from McDonald's CEO and Chairman Charlie Bell, Mattel's CEO Robert A. Eckert and Disney's CEO Andre Lacroix - order a copy of BRAND sense and receive a FREE membership to DualBook - with complementary updates every week on sensory corporate branding.
Copyright LINDSTROM company 2005